How to Sell It the Right Way

The market has seen all the ups and downs of economic meltdown in 2011, making it volatile to meet the demands of manufacturing and retail. The inflation rate has risen above the expenditure rate of the customers leaving the retail market in a state of abyss. Although there is huge margin in the retail market but it has to incur great losses to cover up for the heavy production. Though the globalization has brought all the major brands under one roof, still the customer is not very happy with damage done by exorbitant prices they quote. So the main profit makers are the smaller brands and retail units which offer cheaper deals along with a good quality.

There is a hoard of retail units which have come up to woo the customers, but some of them compromise on quality and some are cutting down on staff and advertisement to meet the expenses. This is not the right way to stay in the competition, as the rule of the thumb says that in the long run only the fittest survive. So it's better to adopt the latest technology which can give you an edge over others in these uncertain times. It is always good to invest in a technology which will give assured returns and nobody can beat video conferencing in this regard. It has become one of the fastest ways of selling your product and winning the customers loyalty for lifetime.

Now the question arises how this software can help in increasing the sale? The answer is simple, it provides a platform to showcase the products to the world and invite the best possibilities for buying the high quality products from the reputed manufacturers.Selling is an art which requires a lot of patience to deal with all types of customers and making a lasting impression on them which will help in gaining loyalty. The video conferencing software gives a remote control in your hand to control all the activities in your unit and its branches.

Along with a good business sense, the support system plays a major role in making your venture a success. The efficiency of workers increases with frequent incentives and interaction at a personal level. The monthly meetings are a kind of ritual which is important for the growth of the business. But sometimes due to shortage of time you miss them. But not anymore as the video conferencing system will connect all the employees to the main office allowing free flow of information.

Keeping a record of all the transactions, data related to the retail units, transfer of files from one branch to another, etc needs a lot of security and vigilance. One cannot rely on online transfer of data until you are sure that the information is going in the right hands. The personal interactions are very valuable in such cases so we can fully rely on the video conferencing software which makes it easy to carry on all the online transactions and keep a watch of all the developments with our own eyes.

Many retail companies have opened up customer friendly kiosks which help in understanding the product in a better way. They connect the customer directly with the support system which gives all the information and shows everything about the product in detail. It makes very easy for the customer to decide what to buy. This is more common in electronics sale, but other products are also beginning to gain from it. The video conference software has made these kiosks more lively and interactive.

It is just the beginning of a new inning in the retail sector where the more you sell the more you gain. It's time to adopt the wonders of technology for taking that giant leap towards success.

Rupinder is working as Content Writer, and has written many articles on different subjects, specially on Video Conferencing Software. There are many service providers in the market today, whose solutions are excellent, but don't suit the budget for all business types. Some video conferencing solutions are built keeping in mind the budget of small to medium and large business organizations. Better to approach these providers.

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Six Alternatives to a Webinar

Webinars are powerful tools for promoting your business and delivering educational material. They provide a combination of visuals, voice and audience interaction in a very flexible way, which makes them ideal for a number of message management situations. However, there are some situations where other delivery methods are more suitable and more effective.

Recorded Presentation

If you're not intending to engage your audience actively in your presentation, record it and publish it using Slideshare, AuthorStream or other similar tools. This means people can watch it whenever they wish (and whenever they stumble across it) and at their own pace.
Of course, even a recorded presentation should be engaging (for example, with strong visuals, good stories, an interesting voice), but you might not plan to actively engage your audience (for example, with Q&A time, live demos, and calling on volunteers). These are the presentations that might be better as recordings.

Slide Show

Some topics can be presented with a stand-alone slide show, without any audio (that is, your voice) at all. In this case, again you can use Slideshare or AuthorStream rather than conducting a webinar.
Of course, a webinar allows you to say more and actively engage your audience, but sometimes the simple slide show is better. People read much faster than you can talk, so if you don't need to talk much, your audience can get through the information much faster.

Video Conference

A webinar generally involves a presentation, where the audience sees the presenter's slides and hears the presenter's voice, but doesn't see each other, and sometimes doesn't even see the presenter. However, there might be times when you do want the audience members to see each other, in which case a video conference will be more effective.
A simple rule of thumb is to use video-conferencing for "meetings" and webinars for "presentations".

Teleseminar

Going to the other extreme, sometimes you don't need to see anything at all, in which case a teleseminar is more appropriate than a webinar. The participants call in and listen, but don't see any slides or other visuals.
Of course, you can use webinar technology for this as well, by simply not showing any slides! However, some teleseminar technology provides additional features specifically for teleseminars, such as free-call telephone numbers, phone keypad options for participants, and automatic recording and download as an MP3 file.

E-Book or Special Report

Some people prefer reading to watching (because reading is usually much faster than watching), and some topics lend themselves to reading rather than watching (for example, some topics with detailed instructions or step-by-step processes). In these cases, consider whether it's better to write out the material rather than delivering a webinar.
However, this isn't always the case with detailed instructions, and sometimes a webinar is more appropriate. For example, if you're demonstrating how to do something on a Web site, it can be easier to show it on a webinar than to describe it in writing.

Face-to-Face Presentation

Finally, for some presentations, there really is no substitute for gathering people together in a room. This is particularly the case where the group dynamic is important (for example, a humorous or entertaining presentation), audience members need to interact in small groups, or where the physical location is important (for example, a strategic retreat).

Gihan Perera is the author of "Webinar Smarts", the smart way for professional speakers, trainers, thought leaders and business owners to deliver engaging and profitable webinars. If you want to know how to reach the world with mic, screen and mouse, visit http://webinarsmarts.com/ for your copy.

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Kids Off To College: Strategies For Survival

For the last 18 or so years, home has been a hub of activity. Always something to do as the kids were growing up. There have been many challenges along the way, but the one constant, was that the kids were always there. Then comes the day when your oldest child heads to college - not just down the road but hundreds of miles away. This is an exciting time as they prepare for college and start to forge out their independence, but also a stressful time as you don't know how you will cope when your 'baby' leaves home. How can you still be part of their everyday lives as your child starts their new college adventure?

The key for your survival is to stay connected and continue the bond that you have forged with your kids over many years. There are several strategies that you can implement to survive the emptiness in your heart and your lives when your kids leave for college.

Firstly there is old-fashioned snail mail; sending letters, postcards and photos. This will keep your kids informed about family events, but given the pressures of college life, will your kids respond, or will it be one-way traffic?

Another strategy is email. Still somewhat impersonal, but your kids use their computers every day, so a short email response will hopefully come your way. Your kids may even connect with you on Facebook if they don't mind sharing the same space with you and their friends. Most often, they would prefer a little bit of privacy from their parents online.

You could always try to 'skype' each other. This requires that you both have a computer with a good internet connection, and are able to schedule an appointment with your kids to have a chat. Unfortunately, it also comes with the frustration of frozen pixelated images, and audio and video that just doesn't sync, plus the threat of computer viruses.

A good way to connect with your kids when they are at college is a cell phone. How great is it to hear how your kids are doing, hear the excitement in their voice, hear about their latest adventures, hear what their dorm is like, and hear about their new friends. Sometimes however call costs can be quite high, but at least you get to speak to your kids and try to forget the distance between you. Just hearing their voice every few days is often not enough for many parents.

What if there was a way that you could see your kids every day, see what their dorm looks like, meet their friends, see the expressions on their face, see the excitement in their eyes, see that they are safe?

Now you can. The very best strategy for parents to stay connected with your kids when they go to college is with a video phone. You can share everyday moments as though you are in the same room. Meet their friends. Check out their dorm. See that they are safe and happy. A video phone will enable you to see your kids with digital quality and clarity 24/7. Most importantly you get to see their smiles and tears and share new experiences.

You simply pick up the video phone handset and dial, exactly the same as you have always done with your traditional handset. No technical skills required. Make calls to any other number, fixed lines or cell phones, with enormous savings over a traditional phone service. Video phone to video phone calls are completely free across the world¸ and have three-way video phone conference capabilities.

Make sure you choose a video phone that delivers the quality and clarity to make your video calls a fantastic experience, packaged with a supplier who will deliver superior service. With the great features and huge savings provided by today's video phones you will wonder how you ever survived without your video phone.

Lieneka Tollnar

Lieneka draws on her 20+ years of business experience to help people utilize the power of the video phone, and more importantly choose the right one. Her team has assisted over 75000 people globally, to solve their telecommunication challenges. To get her free report on how to choose the video phone that's right for you, simply click here. If you are interested in finding out how the video phone can keep you connected with your kids in college and save you money, download your copy of Telecom Insider Secrets now.

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