Every business must explore different ways as to how they can maintain regular contact with their clients and stakeholders. Video conferencing is one of the modern ways that a business can stay in touch with employees and clients even if their locations are different and there is very limited time to consider. Many companies have only realised recently that conferencing through video is a great tool to communicate despite distance, allowing them to get this done more efficiently. The emergence of unified comms has even allowed the business and its employees to communicate using other devices such as laptops, tablet PCs and mobile phones even when outside the office premises. Although this aspect may seem to be just a small part of the business, they can actually enjoy considerable results with the help of this communication tool, since it lets the staff become more efficient and reachable. Here is to discuss the additional benefits that the business can enjoy with the help of this video conferencing.
Saves A Lot of Time
For many companies, time is money and they would take every measure in order to save a lot of time in accomplishing the business tasks and processes. With the help of the current technological advancements, a business can stay in touch with an employee or a customer without the need to spend time on travelling long distances, especially if one of them is located across the country. Before the advent of video conferencing and other communication tools, a meeting that usually lasts only for a couple of hours can make the manager away for a whole if the meeting is held at a different office located across the state. Even if this happens only once or twice a month, so much productivity will be lost. If there is a unified communication solution that is implemented, it will allow the employee to attend a meeting without having to leave the office. This would let them do more work in exchange of travelling long hours.
Saves on Travel Costs
Similar to saving time, video conferencing can also save the costs involved in travelling. Now companies can even make presentations to their executives or customers without having to leave the comforts of their office, thus saving money on travel expenses. The advanced technology will also allow the participants to be filmed, their voices recorded, and the discussion replayed again at a later time for reference. This is necessary especially when very important matters are discussed during a meeting. This way, an individual who missed the meeting for whatever reason can review what happened and stay updated. All these can be enjoyed without the need to make transportation and even accommodation arrangements especially if the people involved are located in different parts of the world.
Edge of Visual Communication
A discussion over the phone cannot match the benefits of visual communication done over a video call or conference. Most of the time, a lot of miscommunication happens because two people cannot see each other especially during heated discussions over the phone. The words, if the speakers are not seen, will be prone to misinterpretation. Besides, a client will always like to see a person presenting to them than just a mere voice talking to them over the phone. It allows for better communication because the speaker will be able to see how his or her audience responds to the information even if they are located across different locations. It can be hard to send some messages across if the person on the other end cannot see, plus presenting a new product can be easier with the help of conferencing via video.
The business can enjoy more benefits using advanced communication methods such as video conferencing, instant messaging and other tools. It is just a matter of finding which tool would best meet the requirements of the company. Conferencing is one of the most essential tasks that a business must have, since there would always be matters to discuss and liaise with. Because there is unified comms and firms that offer this service, any company can easily take advantage of this technology by finding a provider that meets their requirements and budget.
Sarah Shore writes articles for InterCall Europe, who provide a full range of conferencing software for businesses, including audio, web and video conferencing applications. InterCall also offers a unified comms solution integrating conferencing, messaging and telephony into one interface.
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